About

Robust e-Commerce features. A fresh mobile app. A website that goes much further than you imagined. Done right, your most powerful digital presence forms a compelling proposition: it can elevate your brand, boost productivity, and augment your bottom line.

That’s our mission. At SDR, we are independent representatives leveraging a varied pool of skilled resources, including developers (onshore and offshore) and designers. We explore all available options, and then assemble the team that fits your strategy best.

Crucially, we are adept at turning tech-talk into plain business English. Rather than mystify you with jargon, we translate technical lingo into benefits and values. Our goal? To give you a few solid business options and our recommendation for success.
  • “SDRI has been an invaluable resource to us for software architecture and programming talent, delivered with the flexibility that we need for a range of technically challenging projects.”

    Mike Moran - MMG
  • “Michael was instrumental in helping our startup focus on the core technologies required for a successful launch, and he delivered reliable technical and design teams with exactly the right skills at the right price.”

    Jeremy Feldman - Pet Yen
  • “SDRI not only helped us select appropriate technology for our core mobile application, they also brought on the right development team to make it all work, seamlessly.”

    Bret Watson - Watson Adventures
  • “Michael really took the time to understand our requirements and pair us with a very capable development team with a broad range of digital marketing skills to match our unique needs as a non-profit.”

    Richard Weber - Israel Tennis Centers

Michael Bendit
Managing Director

Founder’s Background

Michael Bendit is in his fourth decade as a technology savvy business advisor. A computer science and finance graduate (U. Penn/Wharton) with an MBA (Columbia), Michael worked for a few technology giants (Apple, AT&T, Lucent) as both a marketing executive and consultant on behalf of the global consultancy, Booz Allen & Hamilton.

In 2003, Michael started a business consultancy to help technology clients carve out new markets niches, and launch new products and services. With deep technology and business development experience, he later founded Software Development Resources, Inc. to assist businesses in developing and executing effective digital strategies.