Credit Suisse markets Liquid Alternative Beta as a liquid alternative designed to to replicate the returns of the broad hedge fund universe. We partnered with the NEO Design Group to create and develop a compelling front end that would convey the strong quantitative foundation for this revolutionary financial product.
An interactive time chart enables users to view the fund's historical returns relative to industry benchmarks over different time horizons.
Critical to the design was promoting the three key attributes of the fund - liquidity, transparency and diversification. A transparency motif is used throughout the web site to highlight this central attribute of the fund.