Pepperidge Farms has created an engaging Facebook page for its Goldfish brand crackers. The page is filled with fun games for kids and useful information for parents including an application that we built featuring videos and articles by Dr. Karen Reivich, an expert on positive parenting.
Throughout the application, Dr. Reivich discusses ways for parents to create "Moments of Connection" with their children that are so difficult to come buy in the midst of our very hectic daily lives. The site makes use of engaging photographs and short videos to effectively communicate Dr. Reivich's valuable advice.
The iconic Goldfish cracker shape and colors are used liberally throughout the application to solidify the association of positive parenting with the Goldfish brand.