Novartis – Gilenya

Project Description

As one of the world’s largest pharmaceutical companies, Novartis understands that a drug is most effective when patients know how and why it works for them and others facing the same diagnoses. That is why their social media marketing agency came to us to build a Facebook application that both informs patients of the benefits and side affects of Gilenya and gives them the opportunity to share their own experiences.

Animated videos like the one above show how the drug counteracts the damaging effects of multiple sclerosis (MS) on the nervous system, and why it’s important to take the medication as prescribed.

Patients take comfort in the fact that Gilenya is widely used by others with MS, who are able to live happy, productive lives in part because the drug is so effective in controlling this potentially debilitating disease.

Client: Novartis

Development Team: AM

Categories: Social Media

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